SEO marketing is a great way for oil and gas companies to get a high return on investment. Utilizing CTV and OTT networks to create captivating ads with a clear call to action can be an effective way to increase brand recognition and boost sales. Learn how to use digital and traditional marketing strategies to grow a hydrocarbon-based business and transform your brand for the future. The law also requires that a sample copy of a notice of non-compliance sent to more than 500 California residents be provided to the California Attorney General.
Below is a list of those examples of non-compliance notices. Please note that in some cases, the organization that sent the notification is not the one that suffered the violation. For example, a bank can report a credit card number violation that did not occur at the bank, but at a merchant. Upstream is responsible for the exploration and production of oil and natural gas around the world. Chevron has an impressive portfolio with key operations in the world's most important oil and gas regions.
Marketers can help manage brand reputation as these companies diversify their portfolios and move from a business model focused on fossil fuels to one that reflects the growing needs and interests of consumers. For instance, some processing refineries invest only in commercial sales to factories and power plants, while others are connected to a regional network of gas stations that depend on them for their supply. While marketers have held a unique position within the hydrocarbon supply chain, the role of marketing communications has never been more important for companies seeking to evolve in this sector. Although keywords such as “natural gas companies” in Texas may have low volume (320), the ROI of capitalizing on that term with 1 or 2 new regional customers can significantly increase that company's regional cash flow. With that said, let's look at some of the main marketing strategies that oil and gas companies can use to expand their brand and increase their growth.
Oil and natural gas vendors, whether contracted internally or as an agency, play an essential role in strengthening existing supplier networks and helping these companies to digitally transform during the fourth industrial revolution. In my opinion, online advertising is especially useful for B2B companies with limited engagement channels. It's important to note that oil and natural gas companies rely on a diverse mix of end customers to market their products, including regional supplies (which stands out most in heavily regulated states), individual refineries, distributors, and gas stations. For example, end customers of natural gas are usually energy distributors, such as your state or local supplier, who then supply the finished product to homes and businesses. Unlike crude oil, natural gas markets are very regionalized and the location of energy sources is very important when it comes to transporting (additional cost) these materials and finding customers.
To maximize success in their growth, an omnichannel approach should be used which utilizes all available marketing channels. Finally, I'd like to emphasize how crucial it is for oil and natural gas companies to stay up-to-date with current trends in order to remain competitive in this ever-changing industry. By leveraging digital marketing strategies such as SEO optimization, CTV/OTT advertising, content marketing, email campaigns, social media campaigns, etc., these companies can reach new audiences while also strengthening relationships with existing customers.
